The Troostwijk Auctions' brand promises
The Troostwijk Auctions' brand promises
How we help businesses preserve and create new value
At Troostwijk Auctions, we believe in giving things a second life. Every machine, tool, or asset carries a story of craftsmanship, innovation, and potential. Our role is to make sure that story continues.
For more than ninety years, we have helped businesses across Europe unlock the hidden value in their assets. What began as traditional auctioneering has evolved into a digital platform that connects thousands of companies every day. We do more than sell machinery. We build bridges between industries, helping one company’s ending become another’s beginning.
Our brand promise
We believe that everything has value.
We are the auction partner who seamlessly connects businesses by transferring value from one company to another.
What's redundant for some is a new beginning for others.
We want to be the first and most trusted choice to buy and sell used business assets.
We maximise the lifespan and value of (used) business assets, accelerating the circular economy.
We are Europe's largest B2B auction house with a buyer network from more than 170 countries.
We are convinced that digital auctioning is the best way to connect sellers with buyers worldwide.
We combine the power of our tech platform with data and the knowledge and personal network of our experts across Europe.
Our platform has 177 million visitors per year, enabling fast, easy, and global sales.
We see auctions not as endings, but as beginnings. Every lot sold finds its way to a new owner, extending the life of materials and strengthening the circular economy.
We are proud to lead this movement: one that brings sustainability, technology, and human expertise together. Because when everything has value, nothing should be wasted, and every new chapter starts with a connection.
